Tuesday, February 11, 2025
Fashionista Features Curve Brands Nette Rose, Entos, and Noblesse Oblige
News
Valentine's Day is the perfect excuse to treat someone you love (or yourself) to new lingerie — the tiny gift can feel meaningful in a big way to a loved one, and remind them of you with each wear, even when you're not there. This year, skip the fast fashion, mass-produced sets for something more special: handmade underwear from independent designers who prioritize values like sustainability, inclusivity and quality craftsmanship.
Whether you're drawn to delicate lacy things, organic cotton briefs or bold bondage, these eight brands prove that beautiful underwear can be both sexy and socially responsible (they also make perfect options for the pantless trend).
From punk-inspired hardware to vintage-style bloomers, the designs from these brands are redefining underwear with thoughtful craftsmanship and production. Keep scrolling to see (and shop) them all.
Nette Rose
Founded in 2016 by then-fashion design student Megan Miller, Nette Rose is a South African lingerie brand that celebrates bold femininity, "ethical" craftsmanship and the power of dressing for oneself. Miller launched the brand during her first year of fashion studies, funding it by selling vintage clothing at markets before handcrafting her first samples out of vintage coats.
Named after her two "groovy, stylish and sensational grandmothers," Nette and Rose, the independent brand is committed to sustainability: All production happens under one roof in its Cape Town studio. Best known for the beloved Bonnie set, the brand refuses to re-touch its model imagery, embracing imperfect beauty with a playful, adventurous spirit that echoes the brand's mission statement: "We love to say our lingerie won't change the world, but our babes who wear it will," Miller tells Fashionista.
Entos
A mother-and-daughter duo (Fernanda Mena, 28, and Julia González, 55), created Entos after Mena was diagnosed with breast cancer in 2019, spearheading her obsession with lingerie and exploring a new way for women to embrace their bodies. The brand is beloved for its exquisite bridal lingerie in particular.
Shoppers can expect body-hugging silhouettes, delicate embroidery, high-end finishes and luxurious materials like mulberry silk. Produced by the family's manufacturing business in Mexico, each piece is hand-crafted by and for women. Its name "Entos" is inspired by the Greek word for "inside," reflecting the belief that self-esteem and confidence start from within.
Noblesse Oblige
Noblesse Oblige is a size-inclusive brand (up to 4X) dedicated to an "ethical" supply chain with a low CO2 footprint, small runs of production and experienced engineering to get quality fabrics to affordable levels. In that way, the label is truly unique in its commitment to quality and accessibility.
"The brand was conceptualized in 2015 in the Kempinski hotel in Bansko, Bulgaria," founder Igor Pachemski tells Fashionista. She was frustrated with a lack of affordable, cool lingerie on the market at the time. The name, Noblesse Oblige, is an ode to the book the founder read in her youth at English boarding school: "I felt [it] perfectly described how my taste was formed over the years."
Read the full article on Fashionista here