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Saturday, February 1, 2025

Meet the New Brands at Curve NY

ActivewearHosiery / FootwearLingerieLoungewear / Nightwear/ PajamasMaternityShapewear
Meet the New Brands at Curve NY

Discover New Brands at Curve NY!

We are excited to introduce 20+ brands that offer excitement, freshness & innovation to the industry.

After9


Expecting mothers deserve more than comfort—they deserve confidence. After9's founder Liv collaborated with hundreds of moms to create a sustainable, high-performance maternity line that marries fashion and function.

Archipelago Botanicals


From handwashing to home fragrance, Archipelago Botanicals responsibly formulated products turn ordinary moments into luxurious experiences.

Chic Back

Redefine versatility with ChicBack, the bra that’s as stylish as it is functional. Featuring interchangeable back designs, that combine classic support with playful, eye-catching details.

Cloud Socks


Comfort is the ultimate luxury. CLOUD's innovative designs tackle everyday challenges, offering practical solutions for modern women.

Eroe


The groundbreaking Eroe bra has been patented with a  design to keep perspiration off your clothes, ensuring all-day comfort and confidence.

Esteem Apparel


Redefining shapewear for men, Esteem Apparel offers innovative compression shirts designed to provide support. These shirts will instantly create a slim and toned look.

Fima


Founder Fiorella brings 24 years of expertise to Fima Underwear. Growing up surrounded crafty DIY parents, she honors her legacy by creating timeless, high-quality underwear that combines tradition, comfort, and care.

Floruisse


Floruisse is dedicated to empowering individuals through inclusive, thoughtfully designed pieces that celebrate comfort, confidence, and self-expression.

Gisela


Since 1993, Gisela has been designing lingerie that blends effortless style with sensuality. The brand has become a one-stop shop with collections of swim, PJs, & lingerie for the modern woman.

Item M6

Designed by women, for women, Item M6 creates premium bodywear that celebrates the female form. Their luxurious pieces offer unmatched comfort, style, and is never restrictive.

Jackie London Shapewear


Style meets support at Jackie London Shapewear. Their expertly crafted pieces sculpt and smooth, offering a flawless foundation for any outfit, ensuring every woman feels her best.

Katie Kime


A Texas-based women’s lifestyle brand, Katie Kime infuses sleepwear with vibrant prints and an artful perspective, making bedtime as stylish as it is comfortable.

Lascana


Founded in Hamburg, Germany in 2006, LASCANA celebrates femininity with a global collection of lingerie, swimwear, and women’s fashion.

Ms A London


Winner of the Wonderland x Curve NY August 2024 contest: Ms A London is pioneering inclusivity as the first lingerie, swimwear, and solutions brand for the transfeminine community.

Scandale

Explore the legacy of Scandale, founded in Paris in 1932. Discover its enduring charm with timeless designs. This iconic brand continues to create pieces that bring joy to women’s lives.

Self Collection


For over 15 years, Self Collection has specialized in designing full-cup (DD+) swimwear that celebrates individuality and body diversity

Ubras


Redefining comfort in lingerie, ubras designs embrace freedom and natural movement, offering women the perfect undergarment.