Tuesday, October 1, 2024
Wacoal and Taylor Dayne Unite in the Fight Against Breast Cancer
BrandsNewsWellnessFitting
Fit for the Cure ® events benefiting Susan G. Komen ®are taking place across the United States.
NEW YORK, NY – August X, 2024—Wacoal, the nation's leading designer intimate apparel brand, is proud to have pop icon Taylor Dayne as the spokesperson for its Fit for the Cure® campaign to support the fight against breast cancer. Renowned for her hit singles "Tell It To My Heart," "Love Will Lead You Back," and, most recently, her chart-topping remix with DJ trio Cash Cash, Taylor Dayne is a strong voice for cancer awareness and early detection.
"Being part of the Fit for the Cure® campaign with Wacoal and Susan G. Komen® is a powerful way to make a difference. The stories of courage and hope I've heard are unforgettable. This fall, I'm dedicated to spreading the message of early detection and supporting those touched by breast cancer even more." says Taylor Dayne.
From September 13 to November 1, more than 450 Fit for the Cure® events will take place in the United States. Wacoal will donate $5 for every person who receives a complimentary bra fitting and purchases a regular-price Wacoal or b.tempt'd bra at an event. Over one million women have received bra fittings at Fit for the Cure® events.
Through Fit for the Cure® and other initiatives, Wacoal has donated over $6 million to Komen. One hundred percent of these funds go to Komen's direct patient support services, including their Patient Care Center, which provides access to breast health services, financial assistance, information about clinical trials, breast health and breast cancer education, and more.
About Wacoal
Wacoal is the leading lingerie brand that women trust for fit, quality, and comfort. Wacoal pioneered the art of bra fitting, and today, their Fit Experts help women find the sizes that make them look and feel their best. Never satisfied with the status quo, their designers keep a finger on the pulse of the fashion industry. They are always looking for new and better ways to deliver bras that meet the expectations of modern women for comfort, quality, and performance. Shop www.wacoal-america.com or follow Wacoal on social for the latest updates: Facebook @Wacoal, Instagram @WacoalAmerica, and TikTok@WacoalAmerica.
About Taylor Dayne
Taylor Dayne is an American pop icon with a career spanning three decades. With multiple chart-topping hits and a distinctive vocal style, Taylor has significantly impacted the music industry. Beyond her musical achievements, Taylor advocates for various causes and has a thriving career as an actress and author.
ABOUT SUSAN G. KOMEN®
ABOUT SUSAN G. KOMEN®
Susan G. Komen® is the world's leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support, and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life, Komen remains committed to supporting those affected by breast cancer today while tirelessly searching for tomorrow's cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/ .
ABOUT FIT FOR THE CURE®
Wacoal's one-of-a-kind Fit for the Cure® events provide funds that directly contribute to Susan G. Komen's bold goal to reduce the current number of breast cancer deaths by 50 percent in the United States by 2026. Through Fit for the Cure® and other initiatives, Wacoal will make a guaranteed aggregate minimum donation of $200,000 to Komen in 2024. Fit for the Cure® is a registered trademark of Susan G. Komen®. To learn more, go to fitforthecure.com